Maximize Your Hotel’s Revenue with an Outsourced Commercial Team
Sales & contracting • Distribution • Reservations • Revenue • Marketing • Invoicing
Integrated Hospitality Services That Deliver Results
HSM Bulgaria provides the full stack of outsourced commercial services — sales & contracting, digital distribution, reservations, revenue strategy, marketing, and invoicing. Our team works as your in-house department, aligning systems and people to increase occupancy, elevate ADR, and grow total revenue with clarity and accountability.
Sales & Contracting
Expand reach with stronger B2B terms, tour-operator agreements, OTA negotiations, rate loading, and allotments designed to stabilize demand and margin.
Digital Distribution
Build visible, healthy shelves across OTAs, metas, and GDS. We manage content, parity, rate plans, and promos so the right guest sees the right price—every time.
Reservations Management
Multilingual email/phone/web handling with scripts, SLAs, and diligent follow-up that lifts conversion and guest satisfaction.
Revenue & Performance Strategy
Forecasting, dynamic pricing, pick-up monitoring, compset tracking, and weekly reviews to optimize ADR, RevPAR, and channel mix.
Marketing & Visibility
Targeted campaigns, social & metasearch, reputation, and landing pages that turn attention into bookings.
Invoicing & Accounts Receivable
Accurate invoicing, reconciliation with partners, payment tracking, and monthly statements to protect cash flow.
What Our Partners Say
“During my maternity leave, HSM Bulgaria took over the Sales and Marketing operations of Lighthouse Golf & Spa Resort. Their team fully integrated into our internal structure, managing every process with precision, professionalism, and genuine commitment. Together, we achieved impressive results — increasing both occupancy and revenue while successfully implementing our new PMS, booking engine, and channel manager. Their proactive approach, transparent communication, and understanding of our brand values made the collaboration effortless.I highly value our partnership with HSM Bulgaria and confidently recommend their services to any hotel seeking a trustworthy outsourcing partner.”
Alexandra Tchoukleva, Sales & Marketing Director, Lighthouse Golf & Spa Resort, 5★, Balchik, Bulgaria
“Our partnership with HSM Bulgaria began in 2019 and has grown stronger every year. Beyond managing our sales, reservations, and marketing, Kristiyan and his team successfully developed our relationships with international tour operators and increased the hotel’s revenue. Their professionalism, expertise, and ability to handle diverse challenges make them reliable and valuable partners. I confidently recommend HSM Bulgaria as a team that contributes positively to every hotel’s success.”
Kristina Hristova, Owner, Admiral Plaza, 4★, Sunny beach, Bulgaria
“Our partnership with HSM Bulgaria has become an essential part of Aquamarine Hotel’s success. Their professionalism, integrity, and dedication are evident in every aspect of their work. The team manages our reservations, sales, revenue, and marketing with exceptional attention to detail and adaptability to our specific needs. Thanks to their efforts, we have increased our number of direct clients, improved our market positioning, and achieved significant revenue growth. I highly recommend HSM Bulgaria as a reliable and competent partner in hospitality management.”
Bozhidar Valchev, Owner, Aquamarine. 4★ Hotel, Sunny Beach, Bulgaria
About HSM Bulgaria
HSM Bulgaria is a hospitality outsourcing and revenue-management company based in Burgas, working with hotels and resorts across Bulgaria and the region. We act as a fully integrated commercial department — sales, contracting, distribution, reservations, revenue, marketing, and invoicing — delivered by an experienced team with real hotel background. Our goal is simple: help independent hotels perform like big brands.
Partner with HSM Bulgaria and Let Us Be Your Commercial Team
Stop losing time building an in-house sales and reservations department. We plug in as your hotel’s remote commercial team — managing sales, contracting, distribution, reservations, and revenue strategy — so you can focus on operations and guest experience. Our work is data-driven, transparent, and aimed at one thing: higher occupancy and better profit.
✓ Sales, reservations & revenue in one place
✓ Seamless integration with your PMS / channel manager
✓ Transparent monthly reporting